How Do You or Your Business Get Found on the Internet?
Here are a couple of tips to increase your chances of being found by new customers online:
1. Optimise your website for SEO
In its simplest form it means adding descriptions and keyword phrases to your pages and images on your site so that Google has more information to attribute to you when someone searches a certain term or keyword.
A great place to start is looking at the WordPress plugin Yoast SEO
Blogging can be extremely effective when trying to find a new audience and new customers. It takes a lot of work and dedication but the effects can be extremely worthwhile as well as long-lasting. It also heavily works towards you SEO and therefore makes it more likely your site will come up when people search. If you don’t have time remember that you can outsource writing blog posts at very cheap prices.
Also remember you can speak to people about being included on their blogs or even writing a post for them which also helps spread the word about you and your company.
3. Social Media
Putting together a Social Media Strategy is probably the most effective way of using sites such as Facebook, Twitter, Linkedin etc… A strategy involves planning what and when you will be posting (predetermined) content and how this will be used over each profile you control. A consistent campaign over a few months can make a lot of difference especially if you are posting original content in the right way every few days.
4. Make your website mobile friendly (Responsive)
The Statistics portal predicts that in 2018 there will be 46.4 million smartphone users in the UK and currently 52% of all web activity happens on a smartphone.
5. Email Marketing
Although it may not be seen as the most innovative thing, email marketing is in fact still the best medium for customer engagement and retention. Emailing a database is effective because it directly targets them. To make these even more effective give your customers an offer of some sort in the subject line to make them more tempted to open and read the mail.
A great place to start is creating an account with Mailchimp
6. Google Analytics
This works with your website to show you statistics such as average time users spend on the site and individual pages, click throughs, and how people generally view and navigate your site. You can use this information to then adjust your website to improve how your website works for customers.
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