Farber originally approached us about redesigning the logo for their Financial branches logo. This then evolved into redesigning for both the financial branches as well as A. Farber & Partners (Debt Consolidation). Farber is a financial and business advisory firm for mid to large businesses. The firm has 11 different specialized practices that collectively cater to almost all areas of their client’s business. Specifically, HUMAN (Executive Search, Training & Coaching), OPERATIONS (Performance Improvement, Expense Reduction), FINANCIAL (Corporate Finance & Valuation, Mergers & Acquisition, Corporate Insolvency, etc.). The brief: An abstract shape or symbol to convey the personality and attributes of the business. Verging on modern and with a slight air of youthfulness but also sophistication due to the nature of the business. The logo: We presented them with a logo which we felt represented all these areas and gave the company the opportunity to use it in a more modern context such as social media and online advertising. The mark also allowed them to integrate it within images without potentially disturbing the overall feel with the word "Farber" being in there. The logotype gave them the ability to tag Farber onto their Endorsed Practices logos without making the overall size too big.
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